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Allē Subscription Experience
Product Design
Jun ‘22 - Apr ’23
Senior Product Designer
The subscriptions project introduced a scalable system allowing medical providers to manage, upgrade, and downgrade premium feature plans within the Allē platform, creating a new revenue stream for Allergan Aesthetics.
Stakeholder Management
Visual Design
User Research
Product Design
Project Overview
A Subscription Experience: Transforming Compliance into Opportunity
As the Allē for Business platform grew to serve thousands of users, we identified a critical gap: premium value-added features were offered for free, despite legal requirements mandating a paid subscription model. I was entrusted with designing a scalable subscription and membership experience to meet these legal obligations while creating a new revenue stream.
The Goal
Creating a Flexible Subscription System for Business Users
Our objective was twofold:
1. Launch a subscription model with Two pricing tiers to facilitate the adoption of new value-added features.
2. Provide users with robust subscription management tools, including options to downgrade or cancel plans, ensuring flexibility and transparency.
Collaborating closely with product and engineering teams, we aimed to deliver this experience within the second half of the year.
The Problem
Starting From Scratch: Building a Subscription Model From the Ground Up
The Allē platform did not have any existing subscription framework, meaning we had to design and develop the entire experience from the ground up. This required us to introduce Two pricing tiers and create features that allowed users to manage, upgrade, and downgrade their plans with ease. By law, value-added features could only be offered to fewer than 1,000 users without a paid subscription model. Addressing this challenge was critical to unlocking our platform’s growth potential and ensuring compliance while enabling users to benefit from our newest features.
The Solution
A Scalable two-Tier Pricing Model for Business Users
We designed a Two-tier subscription system that enabled users to explore and adopt value-added features based on their needs. Key highlights included an intuitive grid-style interface showcasing the benefits of each plan and tools to easily manage, downgrade, or cancel subscriptions.
// The Process //
Research
Researching Best Practices in SaaS Subscriptions
To inform our design, I studied patterns from leading SaaS products, focusing on how they structured pricing tiers, displayed value-added features, and offered subscription management tools. This research shaped our approach to building a user-centric subscription experience.
Ideation
Designing, Iterate, and Validate
Based on product specifications and what I had discovered through other market examples I started to craft variations of patterns to present to stakeholders.
Conclusion
Selecting the best option
It was ultimately decided by stakeholders that we will have a grid like format to show all the value added benefits that would come with each tier.
The Impact
Ensuring Compliance While Building for Growth
The subscription model, launched in January 2023, allowed users to beta test our new features while ensuring compliance with legal requirements. This solution established a foundation for sustainable growth and unlocked a new revenue stream for the platform.
Following the launch, 100% of Allē for Business users were successfully transitioned to a free subscription tier. Additionally, 43% opted into a free trial of the Pro Plan, providing valuable feedback and accelerating adoption of our value-added features.
Reflection
Lessons Learned: Growing Expertise in Scalable Subscription Design
This project deepened my understanding of designing subscription experiences at scale, particularly in creating intuitive systems for users to manage payments, memberships, and tiered plans.While my prior experience with subscription models gave me a solid foundation, tackling this initiative required navigating complexities like legal compliance and cross-functional alignment—skills I am excited to carry forward into future projects.
