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02
Allē Point of Sale Catalog
Product Design
Jun '23 - Jan '24
Senior Product Designer
The catalog project unified fragmented checkout processes by enabling medical providers to manage both Allergan and non-Allergan products in a single, streamlined point-of-sale system, enhancing efficiency and usability.
Stakeholder Management
Visual Design
User Research
Product Design
Project Overview
A Comprehensive Point of Sale Solution for Med Spa Providers
To enable medical providers to adopt the Allē platform as their primary point-of-sale system, the payments team needed to create a flexible product catalog feature. This tool would allow providers to manage and customize their offerings, ensuring a smooth and tailored checkout experience.
The Problem
Multiple Apps and Software for Customer Checkout Experience
Providers used multiple systems to complete client checkouts—Allē for rewards and transaction history, a separate payment system, and another for non-Allergan procedures. This disjointed workflow was inefficient and time-consuming. The catalog feature aimed to unify these processes by enabling providers to add both Allergan and non-Allergan products into a single point-of-sale system.
The Solution
Designing a Flexible and Scalable Catalog System
The product catalog solution needed to be:
• User-friendly for fast product setup and management.
• Scalable to support complex product offerings.
• Create custom products to support the ability to allow checkout for non Allergan Aesthetics products.
I collaborated with the team to establish design principles focused on simplicity, clarity, and adaptability.
// The Process //
Design Execution
From Concept to Completion: A User-Centric Catalog
Early Vision and Research:
To establish a user-friendly and effective product catalog experience, I conducted extensive research on point-of-sale apps across various industries. I analyzed how these systems allowed users to add, organize, and manage product offerings. This research was critical because no existing pattern for product catalog management existed within the Allē platform.
• I identified common patterns that emphasized efficiency, such as bulk product addition, intuitive category structures, and streamlined workflows.
• Key takeaways informed the direction for Allē’s design, ensuring we built a solution aligned with user expectations and POS best practices.
Low to High-Fidelity Wireframes:
Starting with sketches and iterating through wireframes, I explored layouts that prioritized ease of use.
• Early versions focused on streamlined workflows for product creation and organization.
• Later iterations incorporated user feedback to refine key features, including bulk product uploads and pricing management.
Collaboration and Iteration
Bringing the Catalog to Life
Working closely with engineering and product teams, I ensured:
• Feasibility: Proactively collaborating with engineers to align on technical constraints and opportunities.
• User Validation: Conducted feedback sessions with providers to test usability and workflows, leading to critical design adjustments.
• Scalable Solutions: Ensured the catalog system could accommodate future enhancements, such as bundled offerings and discounts.
Conclusion
Impact & Results
The catalog system launched as a core feature of the Allē POS, delivering measurable impact:
• Adoption: Achieved 45% adoption rate within the first 3 months.
• Revenue: within the first week, providers were processing multiple transactions of $1000+ resulting in credit card fee revenue for us.
Reflection
Takeaways
I gained deeper expertise in designing scalable systems for POS workflows, reinforcing the importance of user testing at every phase.
