05
atravo
Product Design & Startup Creation
Aug ‘20 - Jan ’21
Product Designer & Co-Founder
An All in one Booking Platform for Experience and Activity Businesses
Visual Design
User Research
Product Design
Project Overview
Atravo is an all-in-one platform that provides tour, experience, and activity business owners the ability to take bookings online directly from their own website. They can manage those bookings and their business in one dedicated platform. The main challenge was that many of these business owners were stuck to high commission fees from OTA and marketplaces such as Airbnb and TripAdvisor. We saw a dramatic shift in demand so we wanted to change the way these businesses handled their business online.
The Problem
Commission fees from 3rd party market places & booking systems have to use a combination of tools & platforms to take one direct booking don't own their own data
The Solution
Provide an all in one soultion that allows customers to take bookings directly from their website, and mangage their business in one centralized platform.
// The Process //
Research
Interviews
User Personas
User Flows, Card Sorting
Design
Wireframes
Hi Fidelity Mockups
MVP
Usability Testing
Conclusion
Results
Atravo is providing tour, activity and experience owners the ability to have their products online, and take bookings directly without the need of high-commission fee. Additionally, the success of the product was able to secure a pre-seed investment expanding the product further into the market.. Since it’s public launch, the company is seeing 15% growth of organic users each month.
